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Edmonton, Alberta

Traditional Territory of Cree, Saulteaux, Blackfoot, Dene and Nakota Sioux, and traditional homeland of the Métis Nation (Treaty 6)

Co-founder, The Poison and The Apple

Foresight Strategist, Freelance


Samantha Matters

Director of Ancestral Services

Provides research and training services

Samantha is an accomplished academic, published Indigenous researcher, and foresight strategist of Métis ancestry. She is the Co-founder of The Poison and The Apple, a non-profit organization that aims to bring under-represented voices to the Canadian social-environmental sphere. Samantha’s foresight work engages clients in exploring possible futures through the lens of Indigenous futurism, ancestry, and equity.

Samantha is an Association of Professional Futurists Student Recognition Award Nominee; two time Ontario Graduate Scholarship winner at OCAD University; and recipient of the Augustana Outstanding Undergraduate Research Award.

Studying at the University of Alberta - Augustana Faculty, Samantha completed a Bachelor of Science in Environmental Science. Her undergraduate research focused on the Indigenous histories and traditional knowledge associated with the Beaver Hills region in Alberta. She worked closely with Cree and Métis elders, and this work was published in the Canadian Journal of Native Studies in 2016. Samantha furthered her education in Tkaranto (Toronto) in 2019. She completed a Master of Design in Strategic Foresight and Innovation at OCAD University, where she specialized in Indigenous futures from a Métis perspective. Samantha’s graduate research is the first of its kind and was completed in close collaboration with the Métis Nation of Ontario. 

Samantha began her career in the department of Indigenous Relations at the Government of Alberta, where she focused on consultation for environmental policy. Her career then transitioned to the non-profit sector, and she spent two years working in science outreach at the Telus World of Science - Edmonton. During her time in Toronto, Samantha was the Executive Director of the Centre for Indigenous Innovation and Technology, a young non-profit addressing the underrepresentation of Indigenous peoples in Canadian technology and innovation sectors.

Most clients who hire Samantha do so because they're looking for...

Subject Expertise



Sector Experience

Samantha specializes in strategic planning, decolonizing futures research, policy analysis, Indigenous futurisms, and Indigenous research.

Samantha is a Métis youth, whose journey to reclaiming her identity has informed her approach to research, engagement, and the role of identity in all spaces.

Samantha has extensive experience working in the non-profit sector. She has experience working with all levels of Canadian government.

Want the bigger picture? Here are some visual samples of Samantha's work.
Samantha's interviews and publications are windows to her
mind and direction.


An Analysis of the History of Aboriginal Peoples in the Beaver Hills, Alberta, Canada

Canadian Journal of Native Studies 36(2): 149–166



The Forces of Nature: Gaia's Child // Les Forces de la Nature: L’Enfant de Gaïa

The Poison and the Apple

April 2019


The Nature Playbook - Take Action to Connect a New Generation of Canadians with Nature

Canadian Parks Council

We recognize the importance of mentorship relationships. Here
are a few words from Samantha's mentors.

“Samantha conducted a Directed Study with me from January to April 2014 for which she won the Outstanding Undergraduate Research Award for our Faculty, and was first author on a peer-reviewed publication in the Canadian Journal of Native Studies (2016).


During this project she worked closely with Cree and Métis elders in a respectful and engaging way. Samantha has shown excellent promise as a researcher,

scholar, and humanitarian.”

Glynnis Hood, PhD

Professor of Environmental Science, University of Alberta

Annie Prud’homme-Généreux, PhD

Director, Continuing Studies and Executive Education,
Capilano University

“Samantha is a talented individual with a passion for outreach, for diversity and creating inclusive environments, and she has a flair for teaching and for facilitating interpersonal discussions.


She’s a self-starter who makes things happen and she is very professional. She was a remarkable asset to our organization.” 

Learn more about what drives Samantha and her work first hand, in these
quick responses to a few of our questions.

What do you do, and what inspires the work that you do?

How does your lived experience and identity contribute to your qualification as a service deliverer?

What are some of the biggest challenges you face in your work?

What does it mean to you to be a future ancestor?

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Future Ancestors Services Inc.

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